Newsletter: Events, Recipes, and Tips

-- Susan Allport takes up baking. Check out her online cookie site at www.susiesmartcookie.com

November 18, 2008

A science writer turns to baking

FOR IMMEDIATE RELEASE:
START YOUR DAY
WITH 2 GRAMS OF OMEGA-3!

CONTACT: SUSIE ALLPORT
SUSIE’S SMART COOKIE
914-232-8687
SUSIE@SUSIESMARTCOOKIE.COM
www.susiesmartcookie.com


Katonah, NY -- One year ago, Susie Allport was a science writer, promoting her well-received history of the omega-3 research: The Queen of Fats.

Today, she is a baker with a line of delicious, omega-3-rich cookies: Susie’s Smart Cookie.

“It’s much easier to convince people to eat a cookie than read a book,” says Allport, who is both imaginative and tireless in her promotion of the benefits of omega-3s. “And the effect can be even more profound: an immediate change in their essential fats.”

Allport started baking omega-3 cookies for her family, when she adapted favorite family recipes by substituting canola oil and flax seed meal for more traditional fats. Soon friends were asking for these high omega-3 treats, and she saw the opportunity of creating a business. She got much of the practical advice she needed from Cornell University’s Food Entrepreneurship Center in Geneva, NY.

“Most people associate omega-3s with fish,” says the science writer turned baker, “but fish get their omega-3s from plants.” The omega-3s in Susie’s Smart Cookies comes from canola oil, walnuts and ground flax, three plants that are rich in these nutrients.

Susie’s Smart Cookies come in two tasty varieties: the original Oatmeal Chocolate Chip Cookie and the Breakfast Cookie. Both are all natural and have at least one gram of omega-3s in each cookie. The Breakfast Cookie is a complete, satisfying breakfast loaded with fruit and two grams of these heart-healthy fats.

Susie’s Smart Cookies are available for sale online (www.susiesmartcookie.com) and in selected coffee and gourmet stores, including Oren’s Daily Roast in NYC. For samples, please email Susie at susiesmartcookie.com. For more information about Allport and her previous career as a science writer, please visit www.susanallport.com